China’s fourth-quarter shipments drop 11%, Honor ranks second

The latest report from Counterpoint Research shows the performance of smartphone sales in the Chinese market. Although total market shipments decreased by 11% compared to the same quarter of 2020, Honor managed to take the number two spot for the first time since it became independent from Huawei.

Honor’s market share doubled from 7.5% in the fourth quarter of 2020 to 16.7% in the fourth quarter of 2021.

Apple captured the highest market share for the quarter at 21.7%. Oppo came in third place with 16.7%, while vivo came in fourth place with 16.5%, and Xiaomi ranked fifth with 16.1%. Honor’s market share has grown to the maximum, with Xiaomi growing by 15 points and Apple by 13 points.

Apple’s sales were strong thanks to the iPhone 13 range and its relatively low launch price, according to Counterpoint. Meanwhile, Honor’s Magic3 range led sales in the premium segment thanks to its advanced specifications and attractive exterior design. Honor also launched its first foldable phone, the Magic V.

Looking into 2022, it is expected that Oppo, vivo and Honor will continue to expand in the premium segment as well as foldable devices.


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