We know there is competition between Apple and Google, from iOS and Android, to devices and apps like Maps. But now, according to Bloomberg’s Mark Gorman, Apple has a new competition that could lead to another tech war, and that competition is shared by Meta, formerly Facebook.
Of course, there have been battles between the two companies before, for example when Apple CEO Tim Cook told the media that he wouldn’t make Apple users like products as Facebook does with its users. This came on the heels of the Cambridge Analytica scandal, when Facebook sold the data of about 87 million Facebook users without their permission.
On the other hand, Mark Zuckerberg, CEO of Facebook, criticized the App Tracking Transparency feature for harming small businesses.
But it now appears that the skirmishes between Facebook and Apple will be more than a war of words. Back in October, an image of a smartwatch that is supposed to be released by Mita next year surfaced. The design of this watch was similar to the Apple Watch. Reportedly, this watch will also include a camera for video chats.
As the Bloomberg report notes, if Meta can successfully integrate video chats with its watch, Apple will have no choice but to add a similar feature to the Apple Watch using its FaceTime platform.
It is also rumored that both Apple and Facebook will release mixed reality glasses next year; Mixed reality includes both virtual reality (VR) and augmented reality (AR). Facebook will launch its own mixed reality device under the codename Project Cambria. Whereas Apple’s mixed reality product is expected to be a premium device that sells for a premium price (around $2,000) versus the Mita which is likely cheaper than the Apple device.
Home products are also one of the areas where Apple may or may not decide to enter a battle with META over it.
So, the upcoming battles between Apple and Meta are about to be more violent than those of Apple and Google.